Luis Oreamuno
Customer Experience · Innovation Programs · Team Leadership
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Ideation · Shanghai
The Team · 2018
Bayer AG · Workshop
Workshop · 2014
Strategyzer · Bootcamp
Bootcamp · 2016
ServiceNow · Vienna
The Team · 2021
Austria · Now
In the field · LATAM
The people closest to the work always know more than anyone thinks.
I don't come from one industry. I come from all of them. Education, Healthcare BPO, Advertising NGOs, Creative Recruitment Agencies, Innovation Consultancies, Enterprise SaaS, and now building a startup. When your entire childhood is change, disruption stops being something that happens to you. What I've carried through every shift is one obsession: building environments where people and organizations genuinely thrive together.
Born here in 1984. My father's first posting with the Inter-American Development Bank. I left before I could remember it. Peru is something I carry as identity rather than memory.
In their words, not mine.
“For around 6 years, I had the pleasure of working with Luis. He consistently demonstrated professionalism, strong communication skills, and a genuine commitment to teamwork. Luis is dependable, thoughtful, and brings a great deal of warmth and insight to any team he's part of.”
Gurdeep Hunjan
Senior Manager · ServiceNow, ITIL, ITSM, Enterprise Software, Banking
“Working with Luis was a real pleasure. I was his client for three years at Strategyzer. He is hands-on, delivers great results, and has a proactive approach. He always adapted to new situations and defined great solutions. Whoever gets to work with him is lucky.”
Henning Trill
Former CIO, Bayer AG · Strategist & Investor in Pharma & Health Innovation
“Luis was instrumental in laying the foundation for a strategic partnership between Strategyzer and PwC that is still running strong. A problem solver and solutions designer who brings genuine friendship to every engagement.”
Fernando Yépez, PhD
Director, Strategy & Transformation · PwC | Expert in Organizational Transformation
“Luis always delivers — on time and on budget. He managed to build up a consistently excellent culture by finding and hiring the right people. His contagious enthusiasm for his work is what I miss most about Luis.”
Norman Caldera Mayorga
Process Improvement and Project Management
“In two days, Luis helped us approach our business development challenges from diverse angles using a combination of different methodologies. The workshop was just brilliant — a real game-changer. An opportunity to work with Luis is highly productive and always inspiring.”
Andreas Salentinig
Founder, Ubicube · Building insights. At scale.
“I truly enjoyed working with Luis at Strategyzer. He is a very diligent and hard-working colleague who is dedicated to creating value for customers. He is considerate and authentic, and at the same time inspiring — both professionally and privately.”
Michael N. Wilkens
Resilience as a Strategy™ · Board-level sparring for owners & CEOs
Current Venture · 2025 to Present
Senseeing
What I'm building now
After fifteen years inside organizations, I kept seeing the same thing: the people doing the work knew exactly what was broken, but that knowledge never reached the people who could fix it. So I built something about it.
Senseeing is a feedback platform that gives employees a safe, anonymous way to say what they actually think, and gives leaders the patterns they need to act on it. Not another survey tool. Something closer to what a great manager does naturally, at scale.
I started in the classroom, first grade in Nicaragua, adults on weekends. Then HR and training, then recruiting and business development, then client experience, then managing a global network of innovation coaches, then enterprise training delivery at scale. Now building the platform I wish had existed in every one of those roles.
“The most exceptional leader I have ever had the privilege of working with. His leadership skills are truly unparalleled.”
— Wael Tarhouni, ServiceNow
Training Delivery Manager
Enterprise software · Global · EMEA training operations, Vienna
Managed 15 Technical Trainers across EMEA delivering ILT/VILT programs with a yearly $10M backlog. While every metric looked great, something felt wrong. A deep discovery process revealed 20 to 30% enrollment drops hidden behind perfect satisfaction scores. A systemic problem that required rethinking how we measured success.
“I had the absolute pleasure of working with Luis for 3.5 years at ServiceNow. I can say without hesitation he is the most exceptional leader I have ever had the privilege of working with. His leadership skills and approach to people management are truly unparalleled — a gold standard for integrity, empathy, and vision.”
“For around 6 years, I had the pleasure of working with Luis. He consistently demonstrated professionalism, strong communication skills, and a genuine commitment to teamwork. Luis is dependable, thoughtful, and brings a great deal of warmth and insight to any team he's part of.”
- Managed 15 Technical Trainers across EMEA delivering ILT/VILT programs with $10M yearly backlog.
- Discovered 20 to 30% enrollment drop hidden behind 4.8/5 CSAT scores through systematic discovery.
- Built cross-functional team to fix cultural scoring bias, certification overload, and trainer burnout.
- Standardized survey distribution and implemented a Skills Matrix for role clarity and development.
- Led internal innovation using design thinking, teaching the approach to Sales, Operations, and Content teams.
- Maintained 87% trainer retention across a globally distributed team for 6 years.
“What distinguishes Luis is his ability to turn stakeholder relationships into long-term partnerships by keeping people's needs, constraints, and incentives at the center of every decision.”
— Alex Osterwalder, CEO & Founder, Strategyzer
Independent CX Consultant
Innovation consulting · HQ Zürich, Switzerland · Fortune 500
Continued managing key enterprise accounts for Strategyzer, Nestlé/Nespresso, Honeywell, and Rolex, through a company restructuring. At the same time, I used the five months deliberately: going deep on AI tools, learning hands-on, and beginning to build Senseeing. Parallel work: keeping the lights on for clients while quietly starting something new.
- Managed enterprise client relationships (Nestlé/Nespresso, Honeywell, Rolex) during a critical transition.
- Coordinated coach network across EMEA and APAC, ensuring continuity of quality.
- Served as the relationship anchor while company underwent structural change.
Lead Customer Experience Manager
Innovation consulting · HQ Zürich, Switzerland · Fortune 500
Built the customer success function for an innovation consulting firm working with Fortune 500 companies. Managed C-level relationships with Bayer, Rolls Royce, Nestlé, Roche, and Thales across EMEA and APAC. Designed and executed dozens of innovation workshops (200 to 800 participants). EDF Paris: 800 people, 72 innovation teams, 470 executives. Bayer Catalyst Fund: 400 proposals → 74 funded → 29 advanced → 5 launched with €1B projected revenue. Also built Strategyzer's OKR reporting framework from scratch.
“One of his most significant achievements was leading our 3-year innovation partnership with Bayer AG, where he managed the executive stakeholder relationships, complex project management, and strategic onboarding processes. [...] Several of those relationships remain active today because Luis invested in trust well beyond individual project cycles. [...] If you need someone to scale complex products or teams while building partnerships that last, I wholeheartedly recommend Luis.”
- Built CX function and onboarding playbooks from scratch as first CSM hire.
- Managed C-level relationships for Fortune 500 clients: Bayer, Rolls Royce, Roche, Thales, Nestlé.
- Designed and executed innovation workshops for 200 to 800 participants across 3 continents.
- EDF Paris: largest program. 800 participants, 72 innovation teams, 470 executives.
- Bayer Catalyst Fund: 400 proposals → 74 funded → 29 advanced → 5 launched to market (€1B projected).
- Built Strategyzer's OKR reporting framework and coordinated coach network across EMEA and APAC.
“It was an absolute pleasure to work with Luis. His professionalism, commitment, and genuine care for people made every interaction remarkable.”
— Olga Grisaitis, Art Directors Club
External Community Relations Manager
Global creative industry association · New York, USA
Built membership renewal and growth programs for a global creative industry organization. Increased renewals 43% through direct outreach to CMOs and Chief Creative Directors. Set up the organization's first dedicated CRM system to manage community engagement at scale.
- Increased membership renewals 43% through targeted outreach to global CMOs and Chief Creative Directors.
- Set up first dedicated CRM system to manage creative community engagement at scale.
- Built global network of relationships with creative leaders across advertising and design industries.
“Luis was a valuable addition without reservation. His drive to succeed and genuine care for relationships set him apart.”
— Sharon Alderson, Creative Niche
Client Services Manager
Creative staffing agency · HQ Toronto · Global agencies
Expanded a creative staffing business (HQ: Toronto) into new markets, US, EMEA, and APAC, by building direct relationships with the world's best agencies. Secured partnerships with Ogilvy, WPP, and HUGE, successfully placing VP and Chief Creative Director level talent. Managed full recruitment lifecycle for both sides.
- Expanded creative staffing business into US, EMEA, and APAC markets simultaneously.
- Secured partnerships with Ogilvy, WPP, and HUGE, placing VP and Chief Creative Director talent.
- Managed full recruitment lifecycle for both agencies and candidates across multiple time zones.
“Luis' strength in people management issues makes him a great asset. You want him on your team.”
— Liana Garcia, Director Global People Operations
HR, Recruitment & Training Development
BPO contact center · Managua, Nicaragua · US healthcare clients
Led HR and training during rapid expansion from 22 to 200 employees, ensuring HIPAA compliance for US healthcare clients. Built all training curricula from scratch, created employee retention programs, and built a company intranet, all while maintaining quality in a typically high-turnover environment.
“Luis always delivers — on time and on budget. He managed to build up a consistently excellent culture by finding and hiring the right people. His contagious enthusiasm for his work is what I miss most about Luis.”
“Luis always provided key insights on crucial people management issues and strategic guidance. We partnered on compensation evaluation projects and interviewed talent together. His strength in people management makes him a great asset. You want him on your team.”
- Led HR and training during expansion from 22 to 200 employees, ensuring HIPAA compliance.
- Built all training curricula from scratch: customer service, sales, collections, data processing.
- Created employee retention programs including benefits card and zero-interest salary advances.
- Built company intranet for organization-wide communication and knowledge sharing.
- Significantly reduced turnover in a typically high-attrition BPO environment.
CREDENTIALS · WHAT THEY UNLOCKED
It's not always about what you know, but what you have been taught to find.
Mastering Business Models
Strategyzer · 2020
ENABLES
Business Model Canvas framework: how to map the way an organization creates, delivers, and captures value in one view. Environmental scanning, competitive differentiation, and model prototyping before committing to a direction.
APPLIED
The framework behind how I work with teams on organizational challenges. When something isn't working, the BMC surfaces whether it's a value creation problem, a delivery problem, or a capture problem. Now central to how I think about Senseeing's model and positioning.
Mastering Value Proposition Design
Strategyzer · 2020
ENABLES
Value Proposition Canvas and Jobs-to-be-Done methodology: mapping what customers are actually trying to accomplish, the pains they're navigating, and the gains they're after. How to close the gap between what you build and what people actually need.
APPLIED
Changed how I approach every product and team conversation since. Every feature in Senseeing was mapped against real jobs, pains, and gains before it was built. The framework that separates decisions based on evidence from decisions based on assumptions.
Communicating for Impact
IDEO University · 2020
ENABLES
Human-centered design applied to communication: building narratives that shift behavior, not just inform. How to understand an audience deeply enough to know what they need to feel, not just what they need to hear.
APPLIED
The lens behind every client onboarding, QBR, and stakeholder conversation I've run. Communication designed around what the audience needs to receive is structurally different from communication designed around what you need to say.
Journalism Diploma
Sheridan College, Canada · 2003 to 2005
ENABLES
Investigative instinct: how to find the real story behind what someone says out loud. Structured questioning, writing economy, and the discipline of verifying claims before acting on them.
APPLIED
Every discovery conversation I run borrows from this. The journalist's question, what would this person say if they weren't being careful, is still the most useful tool I have in a room.
CELTA Certificate
University of Cambridge · 2005
ENABLES
Adult learning theory and expert facilitation: how adults build new mental models, why instruction alone doesn't produce learning, and the practical skill of reading a room to know when something hasn't landed.
APPLIED
The foundation of everything I've built as a trainer and training manager since. Guided discovery over instruction. Checking for understanding, not just delivery. The difference between a session that informs and one that actually changes how someone works.
What I Actually Do
Running the program
Bayer Catalyst Fund, EDF Paris, Nestlé, Roche, Rolls-Royce. Enterprise innovation programs delivered at Strategyzer. I ran the client side: onboarding C-suites and teams, managing the coach network, coordinating logistics, and making sure the outcomes matched what was sold.
Finding what the data hides
A 4.8/5 satisfaction score masking a 30% enrollment drop. Found it. Diagnosed it. Put the case in front of leadership: documented, structured, ready to act on.
Earning trust at the top
C-suite relationships with Bayer, Nestlé, Rolls-Royce, Roche. The kind built over years of delivery, not pitches.
Keeping good people
98% trainer retention across a globally distributed team. Six years. One pandemic. In an industry where two years is considered a good run.
Building from nothing
Joined at 22 employees, left at 200. Built every training program, every process, from zero.
Building with AI
Built Senseeing, a full SaaS product, using Claude Code. Currently in early access. Built to solve the problem he lived inside organizations for fifteen years.
LANGUAGES
TOOLS
AI & BUILD
CX PLATFORMS
COLLABORATION
If this resonates, let's talk.
Luis Oreamuno
Customer Experience · Innovation Programs · Team Leadership
Gmunden · Austria · 2026